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Peppers, Don
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Don Peppers
Don Peppers
is an American advertising executive, author, and was a founding partner of
Peppers & Rogers Group
, a global customer-strategy consulting firm sold in 2010 to business process outsourcer
TeleTech Holdings, Inc.
.
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Return on customer: creating maximum value from your scarcest resource / Don Peppers and Martha Rogers
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Peppers, Don
Published 2005
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