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    Harvard Business Review: müşteri sadakatini artırmak / Çeviri: Melis İnan.

    Published 2012
    Book
  5. 5

    Harvard business review: pazarlamayı yeniden keşfetmek. Çev. : İlker Gülfidan.

    Published 2013
    Book
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    Return on customer: creating maximum value from your scarcest resource / Don Peppers and Martha Rogers by Peppers, Don

    Published 2005
    Book