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    Start with why : how great leaders inspire everyone to take action / Simon Sinek. by Sinek, Simon

    Published 2009
    Table of Contents: “…Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how -- Know why. Know how. Then what? …”
    Book