Arama Sonuçları

Strategic market planning; problems and analytical approaches. By Derek F. Abell and John S. Hammond. Yazar: Abell, Derek. F.

Marketing; concepts and strategy. Yazar: Bell, Martin L

Corporate marketing planning. Yazar: Brion, John M

Marketing management and administrative action. By Steuart Henderson Britt and Harper W. Boyd. Completely rev. ed. Yazar: Britt, Steuart Henderson

Marketing management in action. Yazar: Buell, Victor P

Planning for products and markets. Yazar: Foster, Douglsa W

International marketing. By John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe. Yazar: Hess, John M

Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III., R.D. Irwin, 1967. Yazar: Kelley, Eugene J ed

Marketing management; analysis, planning and control. Yazar: Kotler, Philip

Management in marketing; text and cases. By Hector Lazo and Arnold Corbin. Yazar: Lazo, Hector