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|a Kim, W. Chan
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|a Blue ocean strategy:
|b how to create uncontested market space and make the competition irrelevant /
|c W. Chan Kim, Renee Mauborgne
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| 250 |
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|a Expanded edition
|
| 260 |
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|a Boston, Massachusetts:
|b Harvard Business Review Press,
|c 2015
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| 300 |
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|a xxviii, 287 p. : ill.
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| 504 |
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|a Includes bibliographical references (p. 263 - 270)
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| 650 |
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4 |
|a New products
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| 650 |
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4 |
|a Yeni ürünler
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| 650 |
0 |
0 |
|a Market segmentation
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| 650 |
0 |
0 |
|a Pazar bölümlendirme
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| 700 |
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|a Mauborgne, Renee
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| 942 |
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