Blue ocean strategy: how to create uncontested market space and make the competition irrelevant /

Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: Mauborgne, Renee
Format: Book
Language:Turkish
Published: Boston, Massachusetts: Harvard Business Review Press, 2015
Edition:Expanded edition
Subjects:
Description
Physical Description:xxviii, 287 p. : ill.
Bibliography:Includes bibliographical references (p. 263 - 270)
ISBN:9781625274496