APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.). Harvard Business Review Press.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business Review Press, 2015.

MLA (9th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Harvard Business Review Press, 2015.