Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.). Harvard Business Review Press.
Chicago Style (17. basım) AtıfKim, W. Chan, ve Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business Review Press, 2015.
MLA (9th ed.) AtıfKim, W. Chan, ve Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Harvard Business Review Press, 2015.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..