Return on customer: creating maximum value from your scarcest resource / Don Peppers and Martha Rogers

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Return on customer: creating maximum value from your scarcest resource /

Bibliographic Details
Main Author:	Peppers, Don
Other Authors:	Rogers, Martha, 1952 -
Format:	Book
Language:	English
Published:	New York: Doubleday / Currency, 2005
Edition:	1 st ed.
Subjects:	Customer equity > Management Müşteri değeri > Yönetim Customer relations > Management Müşteri ilişkileri > Yönetim Customer loyalty Müşteri sadakati

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