Return on customer: creating maximum value from your scarcest resource /

Bibliographic Details
Main Author:	Peppers, Don
Other Authors:	Rogers, Martha, 1952 -
Format:	Book
Language:	English
Published:	New York: Doubleday / Currency, 2005
Edition:	1 st ed.
Subjects:	Customer equity > Management Müşteri değeri > Yönetim Customer relations > Management Müşteri ilişkileri > Yönetim Customer loyalty Müşteri sadakati

MARC


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245		\|a Return on customer: \|b creating maximum value from your scarcest resource / \|c Don Peppers and Martha Rogers
250		\|a 1 st ed.
260		\|a New York: \|b Doubleday / Currency, \|c 2005
300		\|a vii, 296 p.
504		\|a Includes bibliographical references and index
650		\|a Customer equity \|x Management
650		\|a Müşteri değeri \|x Yönetim
650		\|a Customer relations \|x Management
650		\|a Müşteri ilişkileri \|x Yönetim
650		\|a Customer loyalty
650		\|a Müşteri sadakati
700		\|a Rogers, Martha, 1952 -
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