Peppers, D., & Rogers, M. (2005). Return on customer: Creating maximum value from your scarcest resource (1 st ed.). Doubleday / Currency.
Chicago Style (17. basım) AtıfPeppers, Don, ve Martha Rogers. Return on Customer: Creating Maximum Value from Your Scarcest Resource. 1 st ed. New York: Doubleday / Currency, 2005.
MLA (9th ed.) AtıfPeppers, Don, ve Martha Rogers. Return on Customer: Creating Maximum Value from Your Scarcest Resource. 1 st ed. Doubleday / Currency, 2005.
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