APA (7th ed.) Citation

Peppers, D., & Rogers, M. (2005). Return on customer: Creating maximum value from your scarcest resource (1 st ed.). Doubleday / Currency.

Chicago Style (17th ed.) Citation

Peppers, Don, and Martha Rogers. Return on Customer: Creating Maximum Value from Your Scarcest Resource. 1 st ed. New York: Doubleday / Currency, 2005.

MLA (9th ed.) Citation

Peppers, Don, and Martha Rogers. Return on Customer: Creating Maximum Value from Your Scarcest Resource. 1 st ed. Doubleday / Currency, 2005.