Predictably irrational : the hidden forces that shape our decisions /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Harper,
2009, c2008.
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| Edition: | Revised and expanded edition. |
| Subjects: |
Table of Contents:
- 1. The truth about relativity : why everything is relative, even when it shouldn't be
- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air
- 3. The cost of zero cost : why we often pay too much when we pay nothing
- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them
- 5. The influence of arousal : why hot is much hotter than we realize
- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do
- 7. The high price of ownership : why we overvalue what we have
- 8. Keeping doors open : why options distract us from our main objective
- 9. The effect of expectations : why the mind gets what it expects
- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't
- 11. The context of our character, part I : why we are dishonest, and what we can do about it
- 12. The context of our character, part II : why dealing with cash makes us more honest
- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?