|
|
|
|
| LEADER |
00000cam a2200000K 4500 |
| 001 |
61712 |
| 003 |
KOHA_MIRAKIL |
| 008 |
140312n 000 0 eng u |
| 020 |
|
|
|a 9780007256532
|
| 040 |
|
|
|a TR-AnSBB
|b tur
|c TR-AnSBB
|
| 082 |
|
|
|a 153.83 ARI
|
| 100 |
1 |
|
|a Ariely, Dan
|
| 245 |
|
|
|a Predictably irrational :
|b the hidden forces that shape our decisions /
|c Dan Ariely.
|
| 250 |
|
|
|a Revised and expanded edition.
|
| 260 |
|
|
|a New York, NY :
|b Harper,
|c 2009, c2008.
|
| 300 |
|
|
|a xxxii, 353 p.:
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references (p. [341]-353) and index.
|
| 505 |
|
|
|a 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
|
| 650 |
|
|
|a Decision making
|
| 650 |
|
|
|a Karar verme
|
| 650 |
|
|
|a Economics
|x Psychological aspects
|
| 650 |
|
|
|a Ekonomik
|x Psikolojik yönü
|
| 650 |
|
|
|a Consumer behavior
|
| 650 |
|
|
|a Tüketici davranışı
|
| 650 |
|
|
|a Thought and thinking
|
| 650 |
|
|
|a Düşünce ve düşünme
|
| 650 |
|
|
|a Reasoning
|
| 650 |
|
|
|a Akıl yürütme
|
| 650 |
|
|
|a Consumers
|
| 650 |
|
|
|a Tüketiciler
|
| 942 |
|
|
|2 ddc
|c BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 153_830000000000000_ARI
|7 0
|9 98333
|a SBB
|b SBB
|c Kütüphane
|d 2014-03-12
|e SATINALMA
|l 8
|o 153.83 ARI
|p 0041802
|r 2024-05-08 00:00:00
|s 2024-02-07
|w 2014-03-12
|y BK
|
| 999 |
|
|
|c 61712
|d 61712
|
