Flying off course: airline economics and marketing - Doganis, Rigas (London; New York: Routledge, 2010)
Includes bibliographical references
Keywords: Aeronautics, Commercial; Havacılık, Ticari; Aeronautics, Commercial -- Marketing; Havacılık, Ticari -- Pazarlama; Airlines; Hava Yolları; Airlines -- Marketing; Hava Yolları -- Pazarlama