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|a E/659.1 STA
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|a Starch, Daniel
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|a Measuring advertising readership and results.
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|a New York,
|b McGraw-Hill,
|c 1966.
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| 300 |
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|a 270 p. figs., tables. 23 cm.
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| 650 |
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|a Advertising
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|a Advertising readership and results
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