Measuring advertising readership and results.
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York,
McGraw-Hill,
1966.
|
| Subjects: |
| Physical Description: | 270 p. figs., tables. 23 cm. |
|---|
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York,
McGraw-Hill,
1966.
|
| Subjects: |
| Physical Description: | 270 p. figs., tables. 23 cm. |
|---|