APA (7th ed.) Citation

Starch, D. (1966). Measuring advertising readership and results. McGraw-Hill.

Chicago Style (17th ed.) Citation

Starch, Daniel. Measuring Advertising Readership and Results. New York: McGraw-Hill, 1966.

MLA (9th ed.) Citation

Starch, Daniel. Measuring Advertising Readership and Results. McGraw-Hill, 1966.