Marketing: the firm's viewpoint by Schuyler F. Otteson, William G. Panchar and James M. Patterson.

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Marketing: the firm's viewpoint by Schuyler F. Otteson, William G. Panchar and James M. Patterson.

Bibliographic Details
Main Author:	Otteson, Schuyler Franklin
Format:	Book
Published:	New York, Macmillan, 1964.
Series:	The Macmillan marketing series
Subjects:	Marketing

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