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111020s1964 usaf 00010 eng |
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| 082 |
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|a E/658.8 OTT
|
| 100 |
|
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|a Otteson, Schuyler Franklin
|
| 245 |
|
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|a Marketing: the firm's viewpoint by Schuyler F. Otteson, William G. Panchar and James M. Patterson.
|
| 260 |
|
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|a New York,
|b Macmillan,
|c 1964.
|
| 300 |
|
|
|a 718 p. illus. 25 cm.
|
| 440 |
|
|
|a The Macmillan marketing series
|
| 504 |
|
|
|a Bibliographical footnotes.
|
| 650 |
|
|
|a Marketing
|
| 942 |
|
|
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|d 2011-10-20
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|y BK
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