Marketing: the firm's viewpoint by Schuyler F. Otteson, William G. Panchar and James M. Patterson.
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| Format: | Book |
| Published: |
New York,
Macmillan,
1964.
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| Series: | The Macmillan marketing series
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| Subjects: |
| Physical Description: | 718 p. illus. 25 cm. |
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| Bibliography: | Bibliographical footnotes. |