APA (7. basım) Alıntı

Otteson, S. F. (1964). Marketing: The firm's viewpoint by Schuyler F. Otteson, William G. Panchar and James M. Patterson. Macmillan.

Chicago Style (17. basım) Atıf

Otteson, Schuyler Franklin. Marketing: The Firm's Viewpoint by Schuyler F. Otteson, William G. Panchar and James M. Patterson. New York: Macmillan, 1964.

MLA (9th ed.) Atıf

Otteson, Schuyler Franklin. Marketing: The Firm's Viewpoint by Schuyler F. Otteson, William G. Panchar and James M. Patterson. Macmillan, 1964.