Marketing management; analysis, planning and control.

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Marketing management; analysis, planning and control.

Detaylı Bibliyografya
Yazar:	Kotler, Philip
Materyal Türü:	Kitap
Baskı/Yayın Bilgisi:	Englewood Cliffs, N.J., Prentice-Hall, 1967.
Konular:	Marketing management

Benzer Materyaller

Marketing management in action.
Yazar:: Buell, Victor P
Baskı/Yayın Bilgisi: (1966)

Corporate marketing planning.
Yazar:: Brion, John M
Baskı/Yayın Bilgisi: (1967)

Management in marketing; text and cases. By Hector Lazo and Arnold Corbin.
Yazar:: Lazo, Hector
Baskı/Yayın Bilgisi: (1961)

Marketing management and administrative action. By Steuart Henderson Britt and Harper W. Boyd. Completely rev. ed.
Yazar:: Britt, Steuart Henderson
Baskı/Yayın Bilgisi: (1968)

Strategic market planning; problems and analytical approaches. By Derek F. Abell and John S. Hammond.
Yazar:: Abell, Derek. F.
Baskı/Yayın Bilgisi: (1979)

International marketing. By John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe.
Yazar:: Hess, John M
Baskı/Yayın Bilgisi: (1966)

Marketing; concepts and strategy.
Yazar:: Bell, Martin L
Baskı/Yayın Bilgisi: (1966)

Planning for products and markets.
Yazar:: Foster, Douglsa W
Baskı/Yayın Bilgisi: (1972)

Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III., R.D. Irwin, 1967.
Yazar:: Kelley, Eugene J ed

Marketing systems an introductory analysis.
Yazar:: Fisk, George
Baskı/Yayın Bilgisi: (1967)

Long range planning for marketing and diversification. Collected and edited by Bernard Taylor and Gordon Wills.
Yazar:: Taylor, Bernard, ed
Baskı/Yayın Bilgisi: (1971)

Pazarlama 4.0 : gelenekselden dijitale geçiş / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; çeviren :Nadir Özata ; yayına hazırlayan : Utku Umut Bulsun
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2018)

The dynamics of management control systems.
Yazar:: Mills, Arthur E
Baskı/Yayın Bilgisi: (1967)

Project management and control.
Yazar:: Martino, R L
Baskı/Yayın Bilgisi: (1964)

Production analysis and control.
Yazar:: Rago, Louis J
Baskı/Yayın Bilgisi: (1968)

Airline marketing and management / Stephen Shaw
Yazar:: Shaw, Stephen, 1950-
Baskı/Yayın Bilgisi: (2015)

Central planning for the market economy; an analysis of the French theory and experience.
Yazar:: Lutz, Vera
Baskı/Yayın Bilgisi: (1969)

Marketing planning and competitive strategy.
Yazar:: Kelley, Eugene J
Baskı/Yayın Bilgisi: (1972)

Management control techniques for improving profits.
Yazar:: Lewis, B. Ronello
Baskı/Yayın Bilgisi: (1962)

Uluslararası pazarlarda yapın malları ihracatının geliştirilmesinde stratejik pazarlama planlaması.
Yazar:: Oktav, Mete
Baskı/Yayın Bilgisi: (1976)

Production systems: planning, analysis and control. 2nd ed.
Yazar:: Riggs, James L
Baskı/Yayın Bilgisi: (1976)

Marketing for expansion and Europe. By Colin Godley and Desmond Cracknell.
Yazar:: Godley, Colin
Baskı/Yayın Bilgisi: (1972)

Management program planning and control with PERT, MOST and LOB.
Yazar:: Iannone, Anthony L
Baskı/Yayın Bilgisi: (1967)

Marketing in the public sector: a roadmap for improved performance / Philip Kotler, Nancy Lee.
Yazar:: Kotler, Philip
Baskı/Yayın Bilgisi: (2007)

Project management: a systems approach to planning, scheduling and controlling. 9th ed.
Yazar:: Kerzner, Harold
Baskı/Yayın Bilgisi: (2005)

Marketing logistics and distribution planning. Edited by Martin Christopher and Gordon Wills.
Yazar:: Christopher, Martin, ed
Baskı/Yayın Bilgisi: (1972)

Investments analysis and management.
Yazar:: Hayes, Douglas A
Baskı/Yayın Bilgisi: (1961)

Management applications of modern control theory. By A. Bensoussan, E. Gerald Hurst Jr. and B. Naslund.
Yazar:: Bensoussan, A
Baskı/Yayın Bilgisi: (1974)

Cases and readings in marketing.
Yazar:: Buskirk, Richard H
Baskı/Yayın Bilgisi: (1961)

Introduction to modern marketing; an applied approach.
Yazar:: Elling, Karl A
Baskı/Yayın Bilgisi: (1969)

Macro marketing; a social perspective.
Yazar:: Moyer, Reed
Baskı/Yayın Bilgisi: (1972)

Operations planning and control. By Joe H. Mize, Charles R. White and George H. Brooks.
Yazar:: Mize, Joe H
Baskı/Yayın Bilgisi: (1971)

Precedence networks for project planning and control.
Yazar:: Burman, P J
Baskı/Yayın Bilgisi: (1972)

Basic marketing; concepts, environment and decisions. By Edward W. Cundiff and Richard R. Still.
Yazar:: Cundiff, Edward W
Baskı/Yayın Bilgisi: (1964)

Industrial marketing; cases and concepts. 2nd ed.
Yazar:: Corey, E Raymond
Baskı/Yayın Bilgisi: (1976)

Foundations of productivity analysis; guides to economic theory and managerial control.
Yazar:: Gold, Bela
Baskı/Yayın Bilgisi: (1955)

Theory of spatial pricing and market areas. By M.L. Greenhut and H. Ohta.
Yazar:: Greenhut, Melvin L
Baskı/Yayın Bilgisi: (1975)

Market structure and corporate behaviour:theory and empirical analysis of the firm.
Yazar:: Cowling, Keith, ed

The Euro-dollar market.
Yazar:: Clendenning, E Wayne
Baskı/Yayın Bilgisi: (1970)

İşletme iktisadı.
Yazar:: Tenker, Lütfullah
Baskı/Yayın Bilgisi: (1969)