Marketing management; analysis, planning and control.
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.,
Prentice-Hall,
1967.
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| Subjects: |
| Item Description: | Türkçe nüshalar mevcuttur. Pazarlama Yönetimi. 2v. |
|---|---|
| Physical Description: | 628 p. figs., tables. 24 cm. |
| Bibliography: | Bibliographical footnotes. |