Marketing planning and competitive strategy.

Bibliographic Details
Main Author: Kelley, Eugene J
Format: Book
Published: Englewood Cliffs, N.J., Prentice-Hall, 1972.
Series:Prentice-Hall foundations of marketing series
Subjects:

MARC

LEADER 00000cam a2200000 4500
001 56582
003 KOHA_MIRAKIL
008 111018s1972 usaf 00010 eng
040 |a TR-AnSBB  |b tur  |c TR-AnSBB 
082 |a E/658.8 KEL 1C Mar 
100 |a Kelley, Eugene J 
245 |a Marketing planning and competitive strategy. 
260 |a Englewood Cliffs, N.J.,   |b Prentice-Hall,   |c 1972. 
300 |a 132 p. figs., tables. 23 cm. 
440 |a Prentice-Hall foundations of marketing series 
504 |a Bibliographical footnotes. 
650 |a Marketing 
650 |a Competition 
942 |2 ddc  |c BK 
952 |0 0  |1 0  |2 ddc  |4 0  |6 E_658_800000000000000_KEL_1C_MAR_K  |7 0  |9 90663  |a SBB  |b SBB  |c Kütüphane  |d 2011-10-18  |e SATINALMA  |o E 658.8 KEL 1C MAR K.  |p 0035079  |r 2011-10-18 00:00:00  |w 2011-10-18  |y BK 
999 |c 56582  |d 56582