Marketing planning and competitive strategy.
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J.,
Prentice-Hall,
1972.
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| Series: | Prentice-Hall foundations of marketing series
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| Subjects: |
| Physical Description: | 132 p. figs., tables. 23 cm. |
|---|---|
| Bibliography: | Bibliographical footnotes. |