APA (7. basım) Alıntı

Kelley, E. J. (1972). Marketing planning and competitive strategy. Prentice-Hall.

Chicago Style (17. basım) Atıf

Kelley, Eugene J. Marketing Planning and Competitive Strategy. Englewood Cliffs, N.J.: Prentice-Hall, 1972.

MLA (9th ed.) Atıf

Kelley, Eugene J. Marketing Planning and Competitive Strategy. Prentice-Hall, 1972.