Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III., R.D. Irwin, 1967.

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Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III.,

Bibliographic Details
Main Author:	Kelley, Eugene J ed
Other Authors:	Lazer, William, joint ed
Format:	Book
Subjects:	Marketing management

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