Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III.,

Bibliographic Details
Main Author: Kelley, Eugene J ed
Other Authors: Lazer, William, joint ed
Format: Book
Subjects:

MARC

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245 |a Managerial marketing: perspectives and viewpoints; a source book.  |b Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III.,   |b R.D. Irwin,   |c 1967. 
300 |a 764 p. map, figs., tables. 24 cm. 
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650 |a Marketing management 
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