Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III., R.D. Irwin, 1967.

Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III.,

Bibliographic Details
Main Author: Kelley, Eugene J ed
Other Authors: Lazer, William, joint ed
Format: Book
Subjects:
Marketing management
Description
Physical Description:764 p. map, figs., tables. 24 cm.
Bibliography:Bibliographical references.

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