Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III., R.D. Irwin, 1967.

Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III.,

Detaylı Bibliyografya
Yazar: Kelley, Eugene J ed
Diğer Yazarlar: Lazer, William, joint ed
Materyal Türü: Kitap
Konular:
Marketing management
Diğer Bilgiler
Fiziksel Özellikler:764 p. map, figs., tables. 24 cm.
Bibliyografya:Bibliographical references.

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