International marketing. By John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe.

Benzer Materyaller

• Corporate marketing planning.
  Yazar:: Brion, John M
  Baskı/Yayın Bilgisi: (1967)
• Strategic market planning; problems and analytical approaches. By Derek F. Abell and John S. Hammond.
  Yazar:: Abell, Derek. F.
  Baskı/Yayın Bilgisi: (1979)
• Managerial marketing: perspectives and viewpoints; a source book. Edited by Eugene J. Kelley and William Lazer. 3d ed. Homewood, III., R.D. Irwin, 1967.
  Yazar:: Kelley, Eugene J ed
• Marketing; concepts and strategy.
  Yazar:: Bell, Martin L
  Baskı/Yayın Bilgisi: (1966)
• Marketing management in action.
  Yazar:: Buell, Victor P
  Baskı/Yayın Bilgisi: (1966)