International marketing. By John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe.
Main Author: | Hess, John M |
---|---|
Other Authors: | Cateora, Philip R., joint author |
Format: | Book |
Published: |
Homewood, III.,
R.D. Irwin,
1966.
|
Subjects: |
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