International marketing. By John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe.

International marketing. By John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe.

Bibliographic Details
Main Author: Hess, John M
Other Authors: Cateora, Philip R., joint author
Format: Book
Published: Homewood, III., R.D. Irwin, 1966.
Subjects:
Marketing
Marketing management
Description
Physical Description:670 p. tables. 23 cm.
Bibliography:Bibliography: p.641-651

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