Hess, J. M., & Cateora, P. R. (1966). International marketing: By John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe. R.D. Irwin.
Chicago Style (17. basım) AtıfHess, John M., ve Philip R. Cateora. International Marketing: By John M. Hess and Philip R. Cateora with the Collaboration of Bernard J. La Londe. Homewood, III.: R.D. Irwin, 1966.
MLA (9th ed.) AtıfHess, John M., ve Philip R. Cateora. International Marketing: By John M. Hess and Philip R. Cateora with the Collaboration of Bernard J. La Londe. R.D. Irwin, 1966.
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