Basic marketing; concepts, environment and decisions. By Edward W. Cundiff and Richard R. Still.
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Other Authors: | |
Format: | Book |
Published: |
Englewood Cliffs, N.J.,
Prentice-Hall,
1964.
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Subjects: |
Physical Description: | 576 p. tables. 24 cm. |
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Bibliography: | Bibliographical footnotes. |