Strategic market planning; problems and analytical approaches. By Derek F. Abell and John S. Hammond.

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Strategic market planning; problems and analytical approaches. By Derek F. Abell and John S. Hammond.

Bibliographic Details
Main Author:	Abell, Derek. F.
Other Authors:	Hammond, John J. joint author
Format:	Book
Published:	Englewood Cliffs, N.J., Prentice-Hall, 1979.
Subjects:	Marketing management.

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