Strategic market planning; problems and analytical approaches. By Derek F. Abell and John S. Hammond.

Bibliographic Details
Main Author: Abell, Derek. F.
Other Authors: Hammond, John J. joint author
Format: Book
Published: Englewood Cliffs, N.J., Prentice-Hall, 1979.
Subjects:
Description
Physical Description:527 p. figs., tables. 24 cm.
Bibliography:Bibliographical footnotes.