Long range planning for marketing and diversification. Collected and edited by Bernard Taylor and Gordon Wills.

Bibliographic Details
Main Author: Taylor, Bernard, ed
Other Authors: Wills, Gordon, joint ed
Format: Book
Published: London, Bradford University Press in association with Crosby Lockwood and Son Ltd. 1971.
Subjects:

MARC

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245 |a Long range planning for marketing and diversification. Collected and edited by Bernard Taylor and Gordon Wills. 
260 |a London,   |b Bradford University Press in association with Crosby Lockwood and Son Ltd.   |c 1971. 
300 |a 464 p. figs. 22 cm. 
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650 |a Diversification in industry 
650 |a Marketing 
650 |a Production management 
700 |a Wills, Gordon, joint ed. 
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