Marketing in the public sector: a roadmap for improved performance /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Lee, Nancy
Format: Book
Published: Upper Saddle River, N.J.: Wharton School Pub., 2007.
Subjects:

MARC

LEADER 00000cam a2200000 4500
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003 KOHA_MIRAKIL
008 081023s2007 usaf 00010 eng
020 |a 0131875159 (hardback: alk paper), 9780131875159 (hardback: alk. paper) 
040 |a TR-AnSBB  |b tur  |c TR-AnSBB 
082 |a 352.748/KOT 
100 |a Kotler, Philip 
245 |a Marketing in the public sector: a roadmap for improved performance /  |c Philip Kotler, Nancy Lee. 
260 |a Upper Saddle River, N.J.:  |b Wharton School Pub.,  |c 2007. 
300 |a xv, 332p.:  |b ill. 
504 |a Includes bibliographical references (p. 291-308) and index 
650 |a Government productivity 
650 |a Kamuda verimlilik 
650 |a Public administration  |x Citizen participation 
650 |a Kamu yönetimi  |x Halk katılımı 
650 |a Administrative agencies  |x Management 
650 |a İdari kurumlar  |x Yönetim 
700 |a Lee, Nancy 
942 |2 ddc  |c BK 
952 |0 0  |1 0  |2 ddc  |4 0  |6 352_748000000000000_KOT_K  |7 0  |9 79513  |a SBB  |b SBB  |c Kütüphane  |d 2008-10-23  |e SATINALMA  |o 352.748 KOT K  |p 0024223  |r 2013-10-07 00:00:00  |w 2008-10-23  |y BK 
999 |c 49524  |d 49524