Marketing in the public sector: a roadmap for improved performance /
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.:
Wharton School Pub.,
2007.
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| Physical Description: | xv, 332p.: ill. |
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| Bibliography: | Includes bibliographical references (p. 291-308) and index |
| ISBN: | 0131875159 (hardback: alk paper), 9780131875159 (hardback: alk. paper) |